Juicy Couture is a vivacious lifestyle brand that delivers on-trend and fun high-quality fashion for women. This brand embraces the bright and glamorous fun of its Los Angeles heritage by discovering ‘the couture in the everyday’. An element of this philosophy is delivered in the unique designs of every piece it creates. Consumers of this brand love the products because they enable them to make confident, feminine fashion statements. Juicy Couture timepieces reflect the brand’s vision and unique identity, giving it a leading brand position in the upscale contemporary fashion jewellery category. The brand is known for encompassing both on-trend and core styling contemporary watches.